Intercultural and Global Competencies

Intercultural Competencies is a comprehensive, user-friendly guide to successful interaction with people from differing cultural backgrounds, whether in Denmark or abroad. The book gives a historical perspective on culture and communication. It introduces the concept of cultural identity and presents the most important theories and work by Edward T. Hall, Geert Hofstede, Richard D. Lewis, Fons Trompenaars, and Richard R. Gesteland. Furthermore the book provides the reader with tools and know­ledge applicable to any intercultural setting allowing for the reader to achieve intercultural competencies both personally and professionally. Richard R. Gesteland has provided ten real-world cases of cross-cultural business behavior. Intercultural Competencies is tailor-made for the AP programmes in Service Management and Marketing Management. Intercultural and Global Competencies is a comprehensive, user-friendly guide to successful interaction with people from differing cultural backgrounds, whether you meet them in your own country or abroad. This 2nd edition has even more cases and an improved structure.  The book gives a historical perspective on culture and communication. It introduces the concept of cultural identity and presents the most important theories and works by Edward T. Hall, Geert Hofstede, Richard D. Lewis, Fons Trompenaars, and Richard R. Gesteland. Intercultural and Global Competencies provides the reader with tools and knowledge applicable to any intercultural setting, allowing the reader to understand not only the cultural background of co-workers, customers, and friends but also (and most importantly) him or herself. A better understanding of why people do what they do will empower the reader in all intercultural, international, and global settings both professionally and personally. Richard R. Gesteland has provided ten real-world cases of cross-cultural business behavior. Intercultural and Global Competencies is tailor-made for the AP programmes. Helen Duus Møllerskov, cand.mag. (Master of Arts) from Aalborg University, Lecturer at Cphbusiness. She has a wide experience teaching Business Communication, Management and Intercultural Competencies. On the book's website, you can watch a lecture by Richard Gesteland given at Lillebaelt Academy April 27th 2017.

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